Celebrities on Twitter fascinate me. There are a lot of different ways celebrities use the social media network. Some use it as a public relations tool. Those people usually have someone on their web or public relations team run their account.
There are some celebrities who run their accounts on their own. You can tell which ones those are by the things they tweet and the language they use.
More often than not, though, celebrities use a combination of the two. Those people usually tweet personal things or chat with fans but also send out the occasional shameless plug.
Then there’s Blake Shelton.
Shelton’s Background
Photo courtesy of: BlakeShelton.com
For those who don’t know, Shelton, 37, has been an active musician in the country music industry since 2001. His first album, Blake Shelton, features one of his most popular and most successful singles of his career, “Austin.”
More recent hits of Shelton’s include “Sure Be Cool If You Did” and “Boys ‘Round Here.” In addition to marrying country singer Miranda Lambert (of Pistol Annies) in 2010, he is widely known today for his role as a judge on The Voice.
Shelton’s Tweeting
Shelton tweets like no other celebrity…especially in country music. To put it lightly, he has no filter.
Scrolling through his most recent tweets as I write this, he uses the word “bastard,” “damn” and refers to alcohol more than once. That’s not to say no other celebrity or country singer talks about this stuff or uses strong language but he has created a clear persona for himself.
Shelton is known for drunk tweeting, on more than a few occasions, and has even been called out for it by Chelsea Handler on her talk show.
It comes as no surprise to many that country artists like to drink. You can’t listen to a country radio station today without hearing a song that talks about whiskey. However, Shelton takes it to a whole new level. Check out some of his tweets for yourself:
PR Problem or Not?
Musicians don’t typically have to worry about whether they’re being completely appropriate or not on social media. They already have a set career path and, let’s be honest, who are they trying to impress?
So the question stands: Does Shelton take it too far on Twitter or does it work for his personal brand?
From an outsider and fan’s perspective I think he has one of the best personal brands out there. You know exactly what you are going to be getting from him every time he tweets.
Now, if I was Shelton’s publicist I don’t know that I would exactly look forward to each and every one of his tweets. At the same time, he has always kept his cool when needed and has never gone off the deep end to cause any PR crisis for him or his team.
Keep on keeping on, Mr. Shelton. I salute your tactics.
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